Best describes simultaneous product development

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Which of the following statements best describes simultaneous product development?

a. It is a strategy that provides general guidelines for generating, screening, and evaluating new-product ideas.

b. It is used to determine the reactions of potential customers in a market situation.

c. It is the process where all the involved areas work together rather than sequentially during a product's development.

d. It is a strategy that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.

Reference no: EM131733196

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