Best deal with unfavorable public relations

Assignment Help Operation Management

Reference no: EM131229969

Discuss how a company can best deal with unfavorable public relations. Also, identify a company that has had unfavorable public relations.

As the promotional manager for a new line of cosmetics targeted to preteen girls, you have been assigned the task of deciding which promotional mix elements—advertising, public relations, sales promotion, and personal selling—should be used in promoting it. Your budget for promoting the preteen cosmetics line is limited. Write a promotional plan explaining your choice of promotional mix elements given the nature of the product, the stage in the product life cycle, target market characteristics, type of buying decision, available funds, and pull or push strategy.

Please discuss both the questions in detail.

Reference no: EM131229969

Questions Cloud

Business may be exposed to tort liability in many ways : A business may be exposed to tort liability in many ways: to customers by failing to warn them that its floor is slippery after a rainstorm, or by failing to do a criminal background check before hiring a person to supervise a child-care center or fa..

At what speed is the electron travelling : An electron incident on a glass block of refractive index 1.5 emits Cerenkov radiation at an angle 45? to its direction of motion. At what speed is the electron travelling?

Role of monetary policy increase the volatility of growth : Evaluate the effectiveness of monetary policy during the 2008 recession in the United States. Does the role of monetary policy increase the volatility of growth in the monetary base and Real GDP in the U.S?

Relationship between price and quantity demanded : What is the relationship between price and quantity demanded: indeterminate, positive, negative or all 3 listed?

Best deal with unfavorable public relations : Discuss how a company can best deal with unfavorable public relations. Also, identify a company that has had unfavorable public relations. As the promotional manager for a new line of cosmetics targeted to preteen girls, you have been assigned the ta..

Calculate the number of cerenkov photons : Calculate the number of Cerenkov photons produced by a particle travelling at ß = 0.95 in water (n = 1.33) in the response range (3500-5500 A) per unit path length

What potential will be developed across the capacitance : What potential will be developed across the capacitance by the absorption of a 5.0 MeV alpha particle which produces one ion pair for each 3.5 eV dissipated?

Write the summary of the given article : Write the summary of the given article below. - Go through it and follow sample below in your own words. - Redo what I have done but in your own words.

Calculate opportunity cost in economics : How do you calculate opportunity cost in economics? What is the formula for it?

User Account

All Pages