Reference no: EM132219319
1. Ritual consumption refers to a pattern of behaviors tied to life events that tend to:
- have an attitudinal disconnect from traditional culture.
- have both a behavioral and universal component.
- have symbolic meanings and vary greatly by culture.
- offer opportunities for marketers of convenience goods.
2. Which of the following is an example of a product that is being sold in the business market?
- a mailbox to go in front of Pete’s new house.
- a thermometer to hang on the front porch of a school bus driver’s home.
- a truckload of sand to use on the beach being built for a lakefront resort.
- registration fee paid for a membership in a private health club.
3. Engineering personnel would have the most influence when the organization is:
- buying space for its booth at a national agricultural trade show
- designing a display rack for its pamphlets on areas of interest to farmers
- purchasing component parts for the farm equipment the organization manufactures
- renewing its subscriptions to several trade journals
4. Which of these best characterizes a modified rebuy situation?
- purchasing airline tickets under a new fare schedule.
- purchasing paper clips for the office.
- purchasing printer toner for a copier.
- purchasing the first local intranet for a small business.
5. Which is WRONG with respect to organizational buying:
- experienced buyers tend to be more cost-conscious than inexperienced buyers.
- in the straight rebuy situation a buyer wants to collect additional information about other vendors.
- the buying center can best be described as customer personnel who participate in the buying sequence for a product.
- to reduce uncertainty, buyers may choose “name” vendors and known products.