Benetton is global fashion garment manufacturer

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Reference no: EM132291578

United Colors of Benetton needs you, Benetton is a global fashion garment manufacturer and is well known for its speed of new product introduction. The company is planning to introduce its new collection for the next quarter and is interested in estimating the demand for that quarter. Suggest a suitable forecasting method that could be utilized by Benetton while predicting the demand for the upcoming quarter. The historical data is provided in the Excel file. You need to reorganize the data to make it easy to work with. You need to try three different forecasting methods and compare them using one of the error measures that you select. You also need to explain the rationale behind your selection.

Year   Q1   Q2   Q3   Q4

2005   209   253   197   280

2006   212   263   205   291

2007   226   274   213   303

2008   235   285   222   315

2009   245   296   230   328

2010   259   314   244   347

2011   264   320   249   354

2012   270   326   254   361

2013   278   336   262   372

2014   289   350   272   387

2015   306   371   289   410

2016   318   385   300   427

2017   325   393   306   435

2018   344   417   325   461

Reference no: EM132291578

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