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Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
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You demonstrated how evidence-based research contributes to health policies. You will examine the use of social marketing as a communication channel in healthcare
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Explain Marketing Mix and Media Strategy and Explain why these elements are relevant and what their roles are in the overall success of the campaign
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