Benefits play in the evaluation of alternatives

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Question 1: What roles do features and benefits play in the evaluation of alternatives? Do consumers pay more attention to features or benefits? Which is more important to you?

Question 2: In what ways does friends influence the types of information that you seek about products? Think of a time when a friend led you to consider specific information about a product that you hadn't previously considered. How did this affect your decision making?

Question 3: How might authenticity play a role in affecting the degree to which a consumer is satisfied with some experience?

Question 4: Is Walmart's success due to high customer satisfaction? Take a stance, and explain your response.

Reference no: EM132460912

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