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Having seen the positive benefits of Wilfrid Laurier's Brantford campus on that city's development the city council of Niagara Falls is considering placing a university campus in their downtown. They hired a consultant to conduct a study that confirmed that attracting a university to establish a downtown campus would have a very positive economic impact. However, the study did not investigate the level of demand for a downtown Niagara Falls campus.
How would you recommend city council go about collecting the data necessary to determine if a campus in downtown Niagara Falls would attract a sufficient number of students to be viable. Council does know that business programs are the number one attraction for high-school graduates today, but still need adequate numbers for the campus to have the desired impact. The big question is whether or not they can attract enough students to make the idea viable. Identifying demand would also help them in making appeals to different university's to locate a new campus in the Falls.
Assume the role of a marketing research consultant. You have been asked to provide a brief recommendation (1-2 pages) on how you believe Niagara Falls city council should go about getting this information.
Identify the key issues/challenges in acquiring the information.
How would you advise the city council of Niagara Falls to determine if there are enough people willing to attend a downtown campus to make the idea viable?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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