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Benefits of virtual influencers over flesh-blood influencers

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Reference no: EM133271911 , Length: 3 Pages

Assignment:

CASE

Puma's "Maya": Southeast Asia's First Virtual Influencer

By: Tuan Quang Phan; Sandy Ong

Harvard Business Publishing Case Product Number: HK1288-PDF-ENG

You can purchase the case ($4.25) here:

This case explores how a creative agency in Southeast Asia created the region's first virtual influencer. The client, a prominent global sports and lifestyle brand, wanted someone to run a campaign to promote its new line of sneakers. Read the case about what happened next.

Write a two to three-page analysis to answer the following 3 questions. Please refer to

Chapter the text in addition to the case itself when writing the analysis.

1. What are the factors that led Ensemble Worldwide to decide to create their own influencer using artificial intelligence and the latest 3D-rendering techniques instead of finding a traditional influencer? List at least 3 of them and give reasons.

2. What are the benefits of using virtual influencers over flesh-and-blood influencers (Use bullet points for this)?

3. Do you think virtual influencers will become more important or fade away in the digital marketing landscape in 2030? Why? Feel free to use materials beyond the case to support your argument. (You may look up information about Lil Miquela)

Reference no: EM133271911

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