Benefits of various brands of lawn care products

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Reference no: EM1347993

Scott's lawn care has employed henry associates to find out whether home enhancement warehouse stores communicate the benefits of various brands of lawn care products otherwise than smaller stores. Henry associates wants to know what is communicated to consumers in the actual locations of the stores as well as wants to ensure that the message isn't filtered. Merely behavioural data is required. Which kind of data collection method is most appropriate in this situation?

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Reference no: EM1347993

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