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Benefits of the decisions made in launching

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Reference no: EM131209643

1. What were the benefits of the decisions made in launching Taco Bell in India?

2. What were the shortcomings of the decisions made in launching Taco Bell in India?

3. Were the market-entry decisions consistent with the brand attributes of Yum! and Taco Bell?

4. How should Yum! Restaurants India move forward to lead Taco Bell to success?

Reference no: EM131209643

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