Reference no: EM13928674

One of the important benefits of social media such as Facebook and Twitter is that they allow marketers to easily learn what consumers are saying about their brand - and about the competition. To better understand that process, you can go out to Twitter and conduct a little detective work to see what consumers are saying about a brand.

For this assignment, you will need to do the following:

Select a product type and particular brand of that product to study - it can be in any product category you choose. You can choose a product type and brand that you use and like, one that you might use and are curious about, or one that you dislike.

Go to Twitter.com. Search for you selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information:
The number of tweets that are positive
The major aspects of the brand that people think are positive
The number of tweets that are negative
The major aspects of your brand that people think are negative
The number of tweets that ask questions.

Make sure to discuss whether the data you collect speak to the brand's equity/strength in the marketplace. For example, do bigger, global firms have more positive tweets than smaller companies for any or all of the distinct categories listed above?