Benefits of social media marketing

Assignment Help Marketing Management

Reference no: EM133296628

Assignment:

Refer to the following benefits of social media marketing: developing a loyal community, improving brand image, showing expertise or product quality, improving customer service, gaining customer feedback and ideas, boosting traffic and search engine rating, expanding sales and reaching a new audience, cutting marketing costs, and maintaining top of mind awareness.

Choose one well-known company and review its social media presence. Find them on as many social media platforms as possible, look through their posts, and answer the questions below.

Company: Apple Inc.

Product or industry: iPhones

Link to website:

1) What do you think the brand identity of the company is?

How well is the company portraying its brand identity in its social media posts? Explain.

2) Look at the social media marketing benefits listed above. Now, look at the company's posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media?

Explain and give examples.

Reference no: EM133296628

Questions Cloud

Describe how you would proceed with assessment of a child : Describe how you would proceed with the assessment of a child with suspected ADHD. What would be different in your approach to the assessment of an adult

What are strategies that you can employ in your practice : What are strategies that you can employ in your practice to ensure patient comprehension of educational material? How do you know if these are effective

What is the most important in preventing further damage : What is the most important in preventing further damage to surrounding tissues... mast cells, neutrophils, platelets, and/or anaphylatoxins? Explain

Explain the laws related to sexual harassment : Explain the laws related to sexual harassment Explain the consequences of sexual harassment in companies. Explain the consequences of sexual harassment

Benefits of social media marketing : Refer to the following benefits of social media marketing: developing a loyal community, improving brand image, showing expertise or product quality.

How can patient privacy rights and the confidentiality : As telehealth technology advances toward seamless data access, regardless of distance or health system, how can patient privacy rights and the confidentiality

Focusing on the community health nurses put it to transition : Focusing on the Community Health Nurses put it to transition to practice, What are some insights into moving as a RN license into the PHN/CHN domain

Describing effectiveness of a certain social media site : Write a 6 to 8 page paper describing your evaluation of the value and effectiveness of a certain social media site.

Discuss an innovative strategy you would use : Discuss an innovative strategy you would use as the didactic instructor to help the students learn IV insertion in the classroom. You may discuss any

User Account

All Pages