User Account

All Pages

Benefits of segmenting and targeting markets

Assignment Help Marketing Management
Reference no: EM133164988

We learned about various ways of segmenting a market to better identify prospective buyers for products and services, and the importance of selecting a target market.

Assume that you are hired as a marketing consultant to a company that manufactures and sells the product that you utilized for this week's discussion about the 4 P's of Marketing.

For an upcoming meeting, you have been asked to help managers better understand market segmentation and selecting a target market.

In preparation for your meeting, prepare a PowerPoint presentation which covers the following concepts:

Explain to the managers what we mean by market segmentation and target market.

What are the benefits of segmenting and targeting markets?

Describe the various ways (bases) that markets can be segemented for consumer products and services. In your discussion, be sure to not only list these, but also discuss how these are relevant for your chosen product or service.

Explain how, once you have identified marketing segments, you can select one or more target markets.

Reference no: EM133164988

Questions Cloud

Casual restaurants reimburse for furthering education : Do other fast-casual restaurants reimburse for furthering education? If so, how much? Do others have programs to promote diversification?
Benefits of customer loyalty to the brand : Explain the role of the four Ps of marketing in creating and sustaining brand. Explain the benefits of customer loyalty to the brand.
Host specific ethnic parade : Assume that you are to host a specific ethnic parade. How would you prepare for it? With whom would you consult?
Importance of conducting market research : What do you think about the importance of conducting market research? Do you plan to conduct market research for your product or service?
Benefits of segmenting and targeting markets : Explain to the managers what we mean by market segmentation and target market. What are the benefits of segmenting and targeting markets?
Hierarchy of needs in promoting product : How does the manufacturer of this product utilize the hierarchy of needs in promoting this product?
Product utilize the hierarchy of needs in promoting : How does the manufacturer of this product utilize the hierarchy of needs in promoting this product?
Developing Survey : How do your family/friends rate different aspects of their experiences with their smartphones? How do your family/friends perceive Apple's iPhone?
Describes your marketing strategy : Create a poster with images and text for the activation you conceptualize. Write a pitch that describes your marketing strategy,

Reviews

Write a Review

Marketing Management Questions & Answers

  Principles of cybersecurity

We can learn some of the principles of cybersecurity through something we are all almost instinctively familiar with - home security. There are "bad guys" out there trying to break into your house to steal stuff, or even to do something worse, to ..

  Analyse the development of marketing strategies

Understand the principles of strategic marketing and analyse the relationship between corporate strategy and marketing strategy

  Explain the primary message author is sending to audience

Are You Ignoring Trends That Could Shake Up Your Business? by Elie Ofek and Luc Wathieu explain the primary message the author is sending to the audience

  Why is a product package important to the marketer

Annie has been planning her dream wedding and the wedding dress is very important to her. She has been scanning wedding magazines for years and is now about begin looking for her perfect dress. Annie's wedding dress is an example of a __________.

  Because of your grasp of what needs to be done and your

because of your grasp of what needs to be done and your leadership skills you have been chosen as project manager for

  Calculate clickthrough rate for this email campaign

Calculate Clickthrough Rate for this email campaign

  What is another industry that also uses loyalty programs

What is another industry that also uses loyalty programs to reduce buyer power? How does that industry use loyalty programs to do so?

  Discuss the tradeoff

Discuss the tradeoff. Does a risky investment always equal a big payoff and vice versa? What does it mean to be a risk-averse versus a risk-taker?

  Describe metrics that matter for your business

Describe metrics that matter for your business. How can marketing managers apply the DATA process to evaluate social media marketing efforts?

  Reflect on electronic marketing techniques

Reflect on electronic marketing techniques you have seen in practice. Explain how you, as a healthcare administrator in charge of a marketing campaign, might incorporate internet marketing and/or social media into the campaign.

  Describing the product features and benefits

Product Overview - Write a product overview of 300-400 words, describing the product's features and benefits. Add a photo of the product

  Building identical communities

He sells the homes to resident and leases space in the shopping center to merchants. The man is

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd