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Benefits of managing corporate identity

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Reference no: EM133214419

Corporate identity is essential for any organisation because it is to do with differentiation. For example, identity has an advantage of sustainable differentiation and also can bring an exceptional financial result to the company via the excellent brand.

Discuss THREE benefits of managing corporate identity. Then, pick Qatar Airways in the Gulf Countries (GCC), and discuss in detail its corporate identity: Qatar Airways

Reference no: EM133214419

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