Benefits of good customer journey mapping in relation

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This is a work-based question. Consider a bank that you are a customer.

(a) Your contact with the bank comprises various points. This refers to the customer journey map. Examine four (4) benefits of good customer journey mapping in relation to the bank.

(b) With a higher volume of transactions, errors in banking services do occur. This could be the result of human or technical causes. When they occur, an apology is important as part of service recovery. Illustrate what elements are essential for a good and sincere apology.

Reference no: EM132916737

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