Benefits of customer relationship management

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Reference no: EM133261189

Assignment:

Discussion:

1. Explain ONE benefit of customer relationship management. (CRM)

2. What is gee-targeting?

3. In the context of advertising, What is user generated content? Explain.

4. Why is the concept of "second screen" a major challenge for marketers?

5. Using an example, define public relations.

Reference no: EM133261189

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