Benefits of adaptation in international marketing

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Reference no: EM132942655 , Length: 1500 Words

International Marketing

Case Study
Read the following Case Study and write an essay on the following question:

How McDonald's conquered India By Shilpa Kannan

A staunch vegetarian, Amit Jatia was 14 when he walked into a McDonald's for the first time.

It was in Japan and all he could have was a milkshake. He loved it. He is now the man behind McDonald's in India, responsible for the phenomenal growth the company has had in the country.

Case Study Question 1,500 words
Using the case study situation, write an essay explaining the importance and benefits of adaptation in international marketing. Also discuss the challenges of expanding business in foreign countries.

Attachment:- International Marketing.rar

Reference no: EM132942655

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