Benefits and limitations of comparative scale measurements

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Reference no: EM131290999

1. Explain the major differences between "rating" and "ranking" scales. Which is a better scale measurement technique for collecting attitudinal data on salesforce performance of people who sell commercial laser printers? Why?

2. What are the benefits and limitations of comparative scale measurements? Design a ranking order scale that will enable you to determine brand preference between Bud Light, Miller Lite, Coors Light, and Old Milwaukee Light beers.

Reference no: EM131290999

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