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1. My organization is Starbucks coffee. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
2. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.
Compare and contrast the following two marketing management orientations
Role And Necessity Of Government In Fostering Innovation
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Explain Elements of Marketing and Define the role of ethics and social responsibility in business
imagine that a newly engaged couple hears that you are taking a course in interpersonal communication and wants advice
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market
What are the current challenges and opportunities of marketing products/services internationally?
How does GE's framework give it the opportunity to be at the forefront of the markets in which it participates? Examine your own firm or a firm you would like to work for in the light of GE's framework and respond to the following: Does this firm hav..
Explain Strategic Management Plan Develop Competition strategy that will be employed to get objective in competition
In this assignment, your objective is to try to determine people's attitudes toward poverty and toward poor people. First, get some background information by reading up on the topic of poverty. There has been quite some amount of academic research c..
Create a perceptual map and produce a disclosure statement listing the strengths and the newest techniques in data analysis to beat the competition
Using the classification system presented in the chapter section "Major Areas of Environmental Regulation," explain what type(s) of pollution is (are) generated by gold mining
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