Benefits and drawbacks of four promotion strategies

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Reference no: EM13738262

A company's promotion can include five different types of communication mix: advertising, sales promotion, personal selling, public relations, and direct marketing. You need to compare/contrast the benefits and drawbacks of four promotion strategies, except direct marketing. Make sure to list at least two benefits and drawbacks for each strategy.

1. advertising

2. sales promotion

3. personal selling

4. public relations.

Reference no: EM13738262

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