Benefits and costs of the database to its stakeholders

Assignment Help Management Theories

Reference no: EM133257324

Background

"Bank of Ireland has been fined €463,000 by the Data Protection Commission for data breaches affecting more than 50,000 customers. It follows an inquiry into 22 personal data breach notifications that Bank of Ireland made to the Commission between 9 November 2018 and 27 June 2019. One of the data breach notifications affected 47,000 customers. The breaches related to the corruption of information in the bank's data feed to the Central Credit Register (CCR), a centralised system that collects and securely stores information about loans. The incidents included unauthorised disclosures of customer personal data to the CCR and accidental alterations of customer personal data on the CCR". Brief As an analyst within Bank of Ireland, you have been tasked with considering ways in which customer data can be used to further assist Bank of Ireland with its marketing campaigns. As a further task, you have been asked to consider how Bank of Ireland could potentially assist other vendors interested in the credit card history of its customers.

Based on your own independent research, you are required to evaluate the implications of the European legislation such as GDPR on Bank of Ireland's proposed analytics project and overall business model. Your report can be structured using the following headings:

Question 1

Data Usability

? Benefits and costs of the database to its stakeholders.

? Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require.

Reference no: EM133257324

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