Solution-Benefits and challenges of using CRM in business

Benefits and challenges of using CRM in business

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Reference no: EM133347397

Consider whether you are for or against the following statement in the electronic age: Customer relationships are more important than ever, and Zappos provides the new benchmark that all corporations should follow. Select a side in the argument and justify your answer.

1. Does Zappos use a CRM? How can the use of a CRM support business operations?

2. What are the benefits and challenges of using a CRM in a business?

3. What would you suggest as best practices that should be used for a CRM to be successful?

Reference no: EM133347397

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Benefits and challenges of using CRM in business

Reference no: EM133347397

Reference no: EM133347397

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