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Benefits a company launching a new technology

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Reference no: EM133175968

We discussed the "hype cycle" in class. What are some of the benefits a company launching a new technology might gain from the hype related to that technology? Conversely, what are the downside risks of that hype? Please describe an innovation or technology that received a lot of early hype and explain whether the hype was helpful or detrimental to that technology's ultimate success

Reference no: EM133175968

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