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As a consumer, you benefited from the extension of a product line. Now put yourself in the shoes of the manufacturer who is battling performance targets from Wall Street on a quarterly basis as well as competition from competing brands. Do you risk cannibalization of your brand by simply reacting to the moves of competitors? At what point of the product life cycle do you extend the product?
Respond to the following:
Consider the statements “Brand extensions can endanger brands” and “Brand extensions are an important brand growth strategy.” Take a stand and justify one statement, supporting it with examples
What is the structure of your current or most recent place of employment? How did the everyday business affect the structure of the company?
From you experience, which of the four sources of interpersonal conflict (personal differenced, informational deficiencies, role incompatibility, or environmentally indicted stress) discussed in your textbook do you feel is most destructive to group ..
What are the key questions to be answered by most inventory control models?
Companies that compete in the global environment usually face two types of competitive pressures: a) pressure for cost reductions and b) pressures to be locally responsive: These two sometimes place conflicting demands on a company.
Regarding Internal and External factors-Do you think that there are some companies that are so powerful that they can influence the external environment?
Which two of the quality dimensions' abilities are indicated by Elucidate how long a product performs before failure also elucidate how quickly it can be fixed once it does fail.
You have conducted a zone of tolerance analysis for a local car wash. You find that the length of the reliability and responsiveness boxes are much greater than those of the other three service quality dimensions. You also find that the car wash is p..
When you travel a long distance, you should plan on staying overnight in a hotel. Before a person adopts a furry dog, they need to consider the amount of time that will be spent sweeping the floors. As Marc began to tell his story about being arreste..
Analyze the three strategic elements of product development. Deduce the purpose of these elements, and explain how these strategies work in conjunction with the new products process?
Explain how the theory of constraints could be employed to improve the results of a team using six sigma process improvement techniques.
What should your first activity be? What information would you need? To whom might you need to speak?
List two factors and explain how they impact service companies location strategy.
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