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1. Which of the following is NOT a benefit of shopping in traditional brick-and-mortar stores?
They have lower prices on most products.
They allow customers the ability to touch and feel products.
They create an entertainment and social experience for customers.
They give the customer the opportunity to browse.
2. Stores are the only major channel that accepts ______ payments, which is a benefit for some consumers.
gift card
debit card
cash
credit card
3. Based on consumers' purchases, online retailers will often make recommendations for other products they think the customers might enjoy. This is an example of which benefit of omnichannel retailing?
Expanded market presence
Personalized offerings
Deeper and broader selection
Interactive offerings
4. _______ are packets of electronic data that can be used to identify end users and track their online surfing patterns.
Cookies
Bytes
Access points
Chips
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