Reference no: EM131105107
Action objectives
1. To monitor acceptance of the campaign by increasing website traffic by 25% in 12 month
2. Partner with two environmental activist groups to increase awareness of the campaign by 20 % in the next 12 month
3. Have recycled range have equal market share as the 'design your own' range in the first 18 months.
4. To attain 1000 recycled thongs within the first 12 months.
Communication objectives
Category need- to sell the need for an ethical brand of thongs that offer the key benefit of a recognisable design.
Brand awareness- to maintain the recognition of the benefit of Havaiana's timeless design, increase the recall of the category need to have an ethical brand of thongs.
Brand Attitude- to modify the existing attitude in the minds of the target audience towards Havaianas to that of a more sustainable brand.
So using those above to continue to work about
"Creative strategy" on part of
1. Key Benefit claim.
2. Creative Idea - Apply remote conveyor (metaphor) (R & B Library Subject Readings) This has attached in file.
should develop an appropriate conveyor based on their key benefit . . DO NOT USE A CONVEYOR OR SITUATION ALREADY BEING USED BY YOUR BRAND.
Need to evaluate the possible conveyors each have come up with criteria which is
Attention-getting
Correctly labeled
Remote (or moderately remote if the brand purchase motive is based on Visual Sensory Gratification or Social Approval)
Key-benefit association, and be free of Conflicting associations (won't get confused with other brands or products)
|
Treasury bond futures contract
: Boyd Company sold a futures contract (one) on Treasury bonds that specified a price of 98-19. When the position was closed out, the price of the Treasury bond futures contract was 100-09.
|
|
What is the noise figure (in db) of the amplifier
: What is the equivalent noise temperature of the source over the operating bandwidth?
|
|
Default risk of various municipal and corporate bonds
: Agencies such as Moody's, Fitch, and Standard & Poor's rate the default risk of various municipal and corporate bonds. While their rating systems are proprietary, it is widely known that they rely on financial ratios as key inputs to their bond ra..
|
|
Explore the question of biological difference
: Explore the question of biological difference and whether the concept of race has any scientific validity. Utilize the following resources.
|
|
Benefit of havaianas timeless design
: Brand awareness- to maintain the recognition of the benefit of Havaiana's timeless design, increase the recall of the category need to have an ethical brand of thongs.
|
|
Question regarding the dividend payout ratio
: The CFO wants to maintain a target capital structure of 42% debt and 58% equity, and it also wants to pay dividends of $500,000. If the company follows the residual dividend policy, how much income must it earn, and what will its dividend payout r..
|
|
How can you "fit" a spot-rate tree to these bond prices
: (a) How can you "fit" a spot-rate tree to these bond prices? Discuss.(b) Obtain a tree consistent with the term structure given above,(c) What are the differences, if any, between the tree approaches in Questions (a) and (b)?
|
|
Find the overall noise figure of the system
: find the overall noise figure of the system.
|
|
The company uses an annual holding cost rate
: Kenichi Kaneko is the manager of a production department which uses 400 boxes of rivets per year. To hold down his inventory level, Kenichi has been ordering only 50 boxes each time.
|