Benefit from using customer management system

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1. Discuss how e-Business applications have transformed the following functions of management. Use examples of specific integrated applications to illustrate your answer, and in each case show how these add to business value. (a) Control (b) Coordinating (c) Planning (d) Executing.

2. Explain how the marketing function of an organization can benefit from using a customer management (CRM) system.

Reference no: EM132217889

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