Benchmarking in performance outcome assessment process

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1. What are the benefits and drawbacks of benchmarking in the performance outcome assessment process? How can data be “molded” both positively and negatively?

2. The "30-day rule" most directly relates to which stage of a direct marketing strategy?

measuring results

order fulfillment

maintaining the database

presenting the message

3. Rent (or a percent of sales) has to be paid for each location with ________. video catalogs and video kiosks the World Wide Web and the

video catalogs and video kiosks

the World Wide Web and the Internet

the Internet and video catalogs

video kiosks and vending machines

Reference no: EM132177572

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