Benchmarking as planning technique to improve bookstore

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Reference no: EM132169737

Friends Curt and Rich own a local bookstore. They are very interested in making plans for improving the store and better dealing with competition from the other bookstores that serve the college students in town. Curt said to Rich: "We should be benchmarking what some of the successful coffee shops, restaurants, and novelty stores are doing." Rich replied; "I don't see why; we should only be interested in bookstores. Why don't we study the local competition and even look at what the best bookstores are doing in the big cities?" Who is right, Curt or Rich? If you were hired as a planning consultant to them, what would you suggest as the best way to utilize benchmarking as a planning technique to improve their bookstore? And, how would you use the planning process to help Curt and Rich come to a point of agreement on the best way to forward their bookstore?

Reference no: EM132169737

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