Benchmarking analysis and swot analysis

Reference no: EM133020014

Workshop 3: Benchmarking, Competitor Analysis and SWOT analysis

• Discuss and research competitor analysis, benchmarking analysis and SWOT analysis
• Assignment preparation

Your contribute
• Follow the preparation guide and complete the predatory activities.
• Participate in class activities.
• Apply what you learn this week to your assignment preparation.
• Draft the section of competitor analysis, benchmarking analysis and SWOT analysis which will form part of
your groups' business report.

Learning Objectives:
After this week, you will be able to:

• Understand and apply the different types of industry analysis
• Explain and perform benchmarking
• Explain and perform competitor analysis
• Perform SWOT analysis

What you need to do this week
Make sure you achieve ALL the listed learning objectives after the workshop. Complete the relevant part of the assignment preparation.

Read the articles on benchmarking and answer:
• What is Benchmarking ? NOTE: You must email your answers to your lecturer before your workshop commences.

Attachment:- SWOT analysis.rar

Reference no: EM133020014

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