Benchmark study-skunk works

Assignment Help Marketing Management
Reference no: EM133091347

In Milestone Two, you recommended a strategic plan to the organization from the course scenario for the IoT innovation project. Now that senior management of this company has approved your recommendation, your task is to recommend ways the organization can better support innovation. Remember that your perspective is still that of a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks.

In this assignment, you will read a case study and write a report that compares the course scenario organization's structure and innovation culture with those of Skunk Works. This report may help you identify ways to improve your organizational structure and culture in an effort to better support innovation.

Prompt

Using the information about the company in the Organization Overview document and referring to the Skunk Works case study in this module's resources, compare the organization from the course scenario with Skunk Works and identify differences in organizational structure and culture related to innovation. Your comparison should include the following points:

Organizational Structure : Compare the organization's structure with that of the Skunk Works innovation team at Lockheed. Identify the points of similarity and difference and discuss their implications for an organization's overall ability to innovate.

Shared Vision : Compare the shared vision of the organization and that of the Skunk Works innovation team. Identify the points of similarity and difference and discuss their implications for an organization's overall ability to innovate.

Creative Climate : Compare the creative climate of the organization and that of the Skunk Works innovation team. Identify the points of similarity and difference and discuss their implications for an organization's overall ability to innovate.

Effectiveness of Teamwork : Compare the effectiveness of teamwork in the organization and the Skunk Works innovation team. Identify the points of similarity and difference and discuss their implications for an organization's overall ability to innovate.

Attachment:- Organization Overview.rar

Reference no: EM133091347

Questions Cloud

Developed revolutionary new personal computer : You are the international manager of a US business that has just developed a revolutionary new personal computer that can perform the same functions
Effect of mining operations on the gonds : The Hasdeo Arand is one of the largest contiguous stretches of dense forest in central India, covering about 170,000 hectares in Chhattisgarh.
What is the gain on Kenneth transfer of the building : Immediately after the transfer, Kenneth owned 100% of the corporation's stock. What is the gain on Kenneth's transfer of the building to the corporation
Describe the main ways or modes of internationalization : Explain 5 reasons or benefits why companies would choose to engage in international business? Identify and describe the main ways or modes of internationalizati
Benchmark study-skunk works : In Milestone Two, you recommended a strategic plan to the organization from the course scenario for the IoT innovation project.
Employee management process : Name some laws and regulations that affect the employee management process. Which do you believe are the easiest for retailers to adhere to?
Observe the interactions of employees : Visit a local supermarket or bank, find someplace to sit, and observe the interactions of employees and managers for as long as you are comfortable.
Prepare a separate cost of production report : The October data for CPA Company are shown below: Ending units in process 10,000 (80% direct Materials, 7,000. Prepare a separate cost of production report
Record the bond issuance and the first interest payment : On May 1, 2016, Cantu Excavating issued $3,960,000 of 11 year, 12%, Record the bond issuance and the first interest payment

Reviews

Write a Review

Marketing Management Questions & Answers

  Find the stability function and the stability region

By considering the LTE, deduce the order of convergence of that scheme.- Find the stability function and the stability region of that scheme.

  Who is the target market for the ad

MKTG 201 Marketing Management Assignment.Who is the target market for the ad? (Note that the newspaper or magazine itself is related to the target market.)

  How would your nab business work in term of operations

How would your NAB business work in term of operations (production, inventory control, distribution, customer service, research and development, etc.)?

  What qualities does an integrated campaign

What qualities does an integrated campaign need to have in order to work well across multiple media platforms?

  Identify sources of long-term financing for genesis energy

Assignment I: Discussion-Finance Organization and Long-Term Planning, Identify the sources of long-term financing for Genesis Energy. Analyze the potential costs and benefits of each option

  Prepare a report of on state bank of india sbi after going

prepare a report of on state bank of india sbi after going through the harvard business school case study.task

  Marketing management orientations

What marketing management orientations do you think wing on (which is a Travel and Tourism company in Hong Kong) advertisers are applying?

  Analysis of organization and offering using porter forces

A competitive analysis of the organization and offering using Porter's five competitive forces model, Five Forces Analysis assumes that there are five important forces that determine competitive power in a business situation

  What problems can commission based systems cause

Many large department stores and specialty stores are changing their salespeople's reward system from a traditional salary to a commission-based system. What problems can commission based systems cause? How can department managers avoid these prob..

  Develop a profile of yourself as a consumer

Next develop a profile of yourself as a consumer based on the top ten list. Consider the VALS profile exercise as you think about what your purchase history says about you

  Unfavorable judgment or opinion toward an individual

Prejudice is a favorable or unfavorable judgment or opinion toward an individual or group based on one’s perception of a group, individual, or situation. In detail, provide an example of a scenario in which an employee might feel as though he or she ..

  Determine the marketing return on investment

Determine the marketing return on investment (ROI) if your marketing investment amounted to $34.7 million and you generated $48.2

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd