Reference no: EM132628474

Benchmark - Organizational Persuasive Messaging

One of the challenges organizations face is persuading both internal and external audiences to accept change, particularly when that change is likely to induce negative reaction (e.g., price increases, employee layoffs).

For this assignment, you will need to select one of the following scenarios: (a) an organization who has been found guilty of environmental pollution; (b) an organization who is raising consumer prices; (c) an organization who must lay off 10% of its workforce; or (d) an organization who must raise employee insurance premiums.

Identify how you would communicate this message to relevant populations. How exactly would you communicate this news? (e.g., mass message? Personal message?).Discuss what communication channels you would use to communicate the message.

Why would these channels be advantageous?

Identify potential resistance and how the organization should be prepared to address this messaging. In other words, how can the organization address negative feedback?