Believe pursues lowest cost strategy

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Reference no: EM132155564

1. How did marketing contribute toward creating the successful Banana Republic brand?

2. A television commercial runs in a TV program that earns a 9.0 rating and a 14.6 share. The ad costs $231,025. Calculate Cost Per Point. (Rounding: penny.)

3. Identify two companies—one that you believe pursues a lowest cost strategy and another that pursues a differentiation strategy. Relying on personal knowledge, company annual reports, or articles in newspapers and business periodicals, discuss these company's competitive strategies.

Reference no: EM132155564

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