Behaviours and characteristics of the target market

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Reference no: EM133174427

You are a representative of a unit trust (UT) corporation in Malaysia) (Inter-Pacific Asset Management) tasked with promoting and selling UT products to university undergraduate students.

The objective is to plan and implement seven (7) campaigns and techniques to capture the attention and build awareness of the target market in this unit trust company

The assignment will begin by compiling a list of seven (7) behaviours and characteristics of the target market from credible sources.

Reference no: EM133174427

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