Behavioural and strategic leadership

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Richard Branson is one of the world's most high-profile entrepreneurs. He has attributed his success to his leadership style. He identifies the importance of remaining calm in high-pressure situations, the need to focus on the goal at hand, self-belief, innovative ideas and working with good people. He also mentions the importance of attention to detail and talking with staff to understand how important their role is in achieving organisational goals though avenues such as customer service.

Use trait, behavioural and strategic leadership ideas to analyse and explain Richard Branson's success.

Reference no: EM132252689

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