Behaviour audit for a specific product or service

Assignment Help Management Theories

Reference no: EM131037878 , Length: word count:2500

HOLMES INSTITUTE UNDERGRADUATE PROGRAMS

At Holmes Institute, the insert: Bachelor of Business and Bachelor of Professional Accounting programs offer domestic and international students the opportunity to study a set of contemporary subjects in the field of business. These subjects prepare students for the challenges in business environments of the 21st century. These programs emphasize the global and cross-cultural dimensions of business. Teaching utilizes a combination of delivery methods and includes critical analysis and case study methods. A combination of exams, case studies and company analysis are used in assessment. The Bachelors' programs of Holmes Institute focus on:

Developing career related capabilities
Emphasis on business numeracy and literacy
Managerial proficiency
The new economy
Leadership
Entrepreneurship
Social responsibility and ethics

Assessment: Group Assignment

Please refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects:

Internal Influences on Consumers
External Influences on Consumers
Market segmentation
Product Positioning
Pricing
Distribution
Promotion.

Attachment:- Assignment.rar

Reference no: EM131037878

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