Behavioral tracking, Behavioral Tracking. A questionable

Behavioral tracking

Reference no: EM131438502

Behavioral Tracking. A questionable area to consider when evaluating social media ethics is the role of behavioral targeting. Imagine advertisers tracking where you shop and browse from “click-through” behaviors and time spent on various websites. The Federal Trade Commission is currently considering “Do Not Track” regulations. i.e., They may impose a requirement for advertisers to permit a “turn off the tracking switch” or at least disclose their monitoring activities.

Debate from an ethical perspective whether advertisers should have to disclose their tracking intentions or even permit the observed to turn off tracking. Argue this from the standpoint of why ethical guidelines are enforced.

Reference no: EM131438502

Questions Cloud

Social security benefits by increasing the payroll tax : Imagine that congress decided to fund an increase in Social Security benefits by increasing the payroll tax on employers. Would this prevent employees from being affected by the higher tax? Why or why not?

Describe the effect of each transaction on assets : Describe the effect of each transaction on assets, liabilities, and stockholders' equity. For example, the first answer is (1) Increase in assets and increase in stockholders' equity.

Compute gross revenue according to given data : Elizabeth Burke has asked you to do some preliminary analysis of the data in the Performance Lawn Equipment database. First, she would like you to edit the worksheets Dealer Satisfaction and End-User Satisfaction to display the total number of res..

Marketing branding and positioning from the text : After reading the advantages and disadvantages of marketing branding and positioning from the text, consider the notion that a truly effective brand is one that succinctly captures the product offering in a way that answers a question in the cust..

Behavioral tracking : Behavioral Tracking. A questionable area to consider when evaluating social media ethics is the role of behavioral targeting. Imagine advertisers tracking where you shop and browse from “click-through” behaviors and time spent on various websites.

Hr in small business : What selection methods did Bob Dolan use for hiring salespeople? Did he go about using these methods in the best order? What, if anything, would you change about the order of the methods used? What were the advantages to Kinaxis of using personali..

The information you would share with your leadership team : HR was often seen as a non-revenue-generating part of the business, or simply overhead. That misconception has changed dramatically due to technology. While HR is still not revenue generating, it adds a great deal of value to the business. Describe t..

Write a business plan for the final assignment : Write a brief summary about the business that you intend to write a business plan for the final assignment in this class. The summary should include what the business does, the product/service that it will offer, where it will operate, who are th..

Success and the challenges of creating implementation plan : Assess the overall effectiveness of your team. How did the team's dynamics contribute to both the success and the challenges of creating an implementation plan for your innovation?

User Account

All Pages