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Direct marketing pioneer L.L. Bean has always been a relationship builder. What insight did L.L. Bean have from the beginning regarding the use of direct marketing?
Word-of-mouth advertising is the best way to build a marketing base.
Long-term customer relationships must be based on trust.
Closing the sale comes first and commitment to customer satisfaction comes second.
Customers are willing to pay for catalogs if given the proper incentive.
A parish in the state is planning to construct a new bridge across the local river. The initial cost for the bridge will amount to $7,000,000. Annual maintenance and repairs will amount to $25,000 for each of the first five years, to $30,000 for each..
Construction contractors are the buyers of Portland cement, a key ingredient in concrete. Neither construction contractors nor their customers use much coal. Portland cement is produced in large coal-fired kilns, so Portland cement producers use a la..
Brenna's bakery makes the tastiest chocolate chip cookies in Silver Spring. Brenna sells her cookies for $5 a dozen at her store. To make the cookies she needs $1 worth of flour, $0.50 worth of sugar, $1 worth of chocolate chips and $0.25 for all the..
The goods are consumed by the buyers who value them most highly. The goods are produced by the producers with the lowest costs. Use a supply/demand diagram of market with binding price ceiling and a supply/demand diagram of market with binding price..
Don is considering buying a truck at a cost of $30,000. He is planning to keep the truck for four years and is hoping that the truck will sell for $10,000 at the end of year 4. He estimates that the insurance and maintenance costs will be $2,000 in y..
How markets allocate resources. Derived demand is the change in demand due to a result initiated in another market. Market changes affect the demand for resources in related markets. For the following scenario, you are given a list of products. Draw ..
q1. short run profit maximizingthe producer of high-quality flatbed scanners is tiresome to decide what price to set
In 2010, the Laser Company produced 18 t-shirts. Three of them were sold to Catherine for $551 each, later that same year Catherine sold the now used t-shirts to Max for $540 each. The reaming t-shirts that Laser produced were not sold to anyone that..
Snow peak Ski Resort offers a price for a lift ticket that is barely over its marginal cost, but the high equipment rental fee keeps generating big profits. Which pricing strategy is the management using?
Illustrate what is the ability to pay principle in public Fiance also what are some of the problems implementing it.
If a project costs $100,000 and is expected to return $25,000 annually, how long does it take to recover the initial investment? What would be the discounted payback period at i=15%? Assume that the cash flows occur continuously throughout the year.
The U.S. has a teen pregnancy rate that is twice that of the U.K. and Canada, and four times that of France and Sweden, even though the rates of teenage intercourse are similar. Why do we see this trend, and what can be done about it?
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