Beer ads used by some of top selling us brands of beer

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Reference no: EM132125054

1. Describe a decision that you or your employer has had to make recently that was “difficult”. What were the major issues? What were the alternatives? Did you have to deal with uncertainty? Were there important trade-offs to consider?

2. The playlist for Chapter 18 contains a number of beer ads used by some of the top selling U.S. brands of beer. Review each of these commercials and answer the following:

1. What are the specific objectives of each of these ads?

2. How are these ads designed to achieve these objectives?

3. How would you measure the effectiveness of each of these ads?

4. Describe some of the themes that are consistent across the ads? Why do you think the beer companies use these themes?

Reference no: EM132125054

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