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BCO128-Advertising-media and branding

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BCO128 ADVERTISING, MEDIA and BRANDING

Questions:

1. What does the Target Group psychographic profile mean? Explain your Brand's target group psychographic profile.

2. Use the steps of "A Technique for Producing Ideas" by James Web Young essay to produce an advertising Big Idea for your brand. Explain the process.

3. Find a visual advert created for your brand. Explain the good the bad and the ugly of that advert from the brand's customer perspective.

Reference no: EM133110663

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