Reference no: EM132744694
Company XYZ operates in the Defence Industry and has five products. The details are as below:
P1: An anti-tank mine with low market share but high growth potential given its advanced technology.
P2: A radar system to detect missiles fired from as far as 500 Km. It has high market share and high growth rate given lack of competition and border scuffles around the World.
P3: A Surface-to-Air missile with a maximum range of 3500 Km. It has high market share and low growth as it is one of the most trusted one in a saturated market.
P4: A Surface-to-Surface missile with a maximum range of 8000 Km. It has low market share and low growth rate. The technology has now shifted into the 10000 Km range with stealth capacity which this organization is trying to develop.
P5: A SONAR system with high growth rate and high market share.
Categorize the above 5 products into the BCG Product Portfolio matrix.
Suggest what will you do with each (invest resources, divest/sell-off, keep as it is, wait and watch).
Comment whether the organization's portfolio is healthy or not with reasons
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