Reference no: EM132535178 , Length: word count:2500

BC12-2 Foundation to Business Strategy - Majan University College

Assessment - Group Report and Viva Voce

Learning Outcome 1: Knowledge and Understanding:
Discuss the concepts and theories underpinning strategic planning and its role in the success of an organization.

Learning Outcome 2: Skills and Abilities:

Apply relevant analytical tools to evaluate the impact of external and internal environment on a given firm's competitive position and recommend appropriate competitive strategies within the context of a dynamic competitive environment.

Part 1
Using academic literature, evaluate the need and importance of environment analyses.
Students are expected to understand the significance and impact of the macro and micro (Internal and External) business environment and demonstrate conceptual understanding of environmental analyses and its role in business management. The students are also expected to review adequate and relevant contemporary academic literature that emphasizes on the importance and the impact of environmental analysis on businesses.

Part 2
Critically evaluate the trends in macro environment (PEST Model) that has an impact on Chinese automobile Industry.
Students are expected to discuss following important points while analysing external environment of Chinese Automobile Industry and supporting their discussions.
A. Political factors
B. Economic factors
C. Socio cultural factors
D. Technological factors

Part 3
Criticallyanalyse the competition in Chinese automobile industry using Porter's Five Forces Model.
Students are expected to critically evaluate the competition in Chinese automobile industry using porter's five forces model. An ideal solution should contain analysis on following Porter's five forces
A. Threat of new entrants
B. Bargaining power of buyers
C. Bargaining power of suppliers
D. Threat of substitutes
E. Competitive rivalry

Part 4
Elaborate on the SWOT analysis of NIO electric vehicle Inc. Your report must show in-depth understanding of wide reading of academic research articles, academic books, general articles and information.

Students are expected to do SWOT anlaysis of NIO Electric Vehicle Inc. Students are expected to exhibit analysis skills for completing this task. Analysis should be based on following important components of SWOT
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

CASE

NIO: DEVELOPING A BUSINESS MODEL IN CHINA

Attachment:- Foundation to Business Strategy.rar