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Bbva seamlessly monitors and improves its online reputation

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Reference no: EM132385351

Read the end-of-chapter application case "BBVA Seamlessly Monitors and Improves its Online Reputation" at the end of Chapter 7 in the textbook, and answer the following questions.

1. How did BBVA use text mining?

2. What were BBVA's challenges, and how did BBVA overcome them with text mining and social media analysis?

3. In what other areas do you think BBVA could use text mining?

Need 2 replies for discussion forum with citations and references.

Ensure it includes intext citation and balancing supporting citations with critical thinking is needed with atleast 3 references list and APA format is required.

Reference no: EM132385351

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