Reference no: EM132290461

1. In the marketplace of today, ________ are the primary means of socializing companies and brands.

1) sports arenas

2) primetime commercials

3) social networks

4) magazine advertisements

2. Which of the following approaches to ethical decision- making is based on the idea that a course of action produces the most benefits over costs for evryone affected?

1) utilitarianism

2) fairness

3) virtue

4) justice

3. What is the safest assumption to make about the potential reach of your social media messages?

1) The message could be seen by people outside your target audience

2) At least 25 percent of your target readers will see it

3) Only current or past customers are likely to see it

4) The real audience is at least 10 times bigger than your target audience

5) The real audience is only a fraction of the size of your target audience

4. The Baldrige Award is based on seven categories. Which is not one of those?

relative profitability

information and analysis

human resource focus

strategic planning

leadership

5. Tourists arrive at a security checkpoint at the rate of 20 per hour. The checkpoint has a single machine that scans all tourists wanting to enter the secure area. Tourists are scanned one at a time according to a? first-come first-served discipline. A constant 100 seconds are required to scan a tourist.

A. Percent of time the scanning machine is busy

B. Average number of tourists waiting in the line to be scanned

C. Average time in line waiting to be scanned

D. Average time spent in the system ( waiting and scanning time)

E. Average number of tourists in the system.

6. The Malcolm Baldrige National Quality Award aims to:

(I) publicize successful quality programs.

(II) recognize quality achievements of U.S. companies.

(III) stimulate efforts to improve quality.

(IV) distribute the grant money available for improved quality.

II and III only

I, II, and III only

I and IV only

I and II only

I, II, III, and IV