Bass pro shop sells fishing and hunting supplies

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Reference no: EM131795771

1. Bass Pro Shop sells fishing and hunting supplies. Suppose Bass Pro Shop is part of an ad network and is using the network to remarket to individuals who have visited its website. This remarketing will occur because

cookies stored on the Bass Pro Shop website will show who has visited the website

whenever an individual visits a website within the ad network, the ad network will see the Bass Pro cookie on the individual’s computer and display the Bass Pro ad on the computer screen.

Bass Pro Shop is willing to pay a premium to the ad network to show the ad on all of its network websites

the Bass Pro Shop ad will be displayed on all websites within the ad network that sell fishing and hunting supplies.

2. A website can target each of the following with remarketing, except

everyone that has visited any page on its website

anyone who has visited only its homepage

visitors to the site who did not make a purchase

visitors to the site who have also visited a competitor's website

Reference no: EM131795771

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