Basis for developing advertising strategies

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Theoretical Framework for "Examining the Effectiveness of Humor in Advertising on the New Generation: A Basis for Developing Advertising Strategies."

- Present the theoretical basis for the research variables and sub-variables.

Reference no: EM133443025

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Basis for developing advertising strategies : Theoretical Framework for "Examining the Effectiveness of Humor in Advertising on the New Generation: A Basis for Developing Advertising Strategies."
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