Basic objectives of a competitive intelligence program

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If you're Hasbro, how do you defend to key stakeholders, that manufacturing in the U.S. is a good business decision? (Hasbro is bringing Play-doh manufacturing back to USA)

  • What are the three basic objectives of a competitive intelligence program?
  • Discuss the ethics of gathering competitive intelligence.
  • Explain why "communication the mo" may best important word in Management.
  • What do you think is the most important word in Marketing? In Finance? In Accounting?

Reference no: EM131713416

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