Reference no: EM133214498

Assess Competency: Basic managerial planning tools.

A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is one of the basic managerial planning tools. Demonstrate your ability to perform a SWOT analysis.

Select a business at which you work or may be a frequent customer, and briefly describe it. Provide the business' name, location, age, size, industry, and primary products/services; also, describe the business' typical customers - i.e., primary target market(s).

From a customer's perspective, what do you perceive to be your selected business' internal strengths and weaknesses? Using appropriate section headings, present one list of the business' internal strengths, and another list of the business' internal weaknesses. Each list should have a minimum of three items.

Again, from a customer's perspective, what do you perceive to be the potential external opportunities and threats that may affect your selected business? Appropriate section headings, present one list of the business' external opportunities, and another list of the business' external threats. Each should have an items.