Basic international strategies-global standardization

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There are four basic international strategies: global standardization, international, localization or multi-domestic, and transnational. The selection of proper strategy is driven by the degree of local responsiveness versus pressure for cost reduction. Discuss and give examples of industries in which each of these strategies would be successful. Give examples of companies that have successfully used these strategies and how these strategies evolve over time as the global environment for localization and cost control evolves over time.

Reference no: EM131032259

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