Basic building blocks for consumer based brand equity

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Reference no: EM13857580

What are the basic building blocks for Consumer Based Brand Equity? Describe the prescriptive steps used in building a CBBE strategy for the firm.

Reference no: EM13857580

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Basic building blocks for consumer based brand equity : What are the basic building blocks for Consumer Based Brand Equity? Describe the prescriptive steps used in building a CBBE strategy for the firm.

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